Before reading please click the link below and watch the short 2 minute video.
College Humor nailed the Instagram parody! Instagram is one of the fastest growing social media programs. Instagram has had so much success because of how simple they’ve made uploading, editing and viewing photos easy for their users. I too have succumbed to posting pictures of my freshly painted nails, my pet and beautifully presented entrees. I post at least one photo a day and check my photo feed about 3 times, especially when I have downtime.
Business have taken notice and top brands have began using Instagram to connect with the consumer. For example Aldo Shoes celebrated their 40th Anniversary by posting pictures of grand openings, exclusive parties, behind the scenes in the design studio and their current shoe line. Aldo also had their fans involved in contest, posting pictures of their favorite Aldo Shoes and using the hastag #Aldo40. Aldo had massive success, especially right before the holiday shopping season. Aldo Shoes has also used social media to communicate with their customers. For example, I received my Black Friday shoes in the mail and posted a photo on Instagram tagging Aldo Shoes, and Aldo responded back saying, "how happy they are to hear I love them!"
Although College Humor poked fun at Instagram I can predict Instagram is going become even larger and more business like Aldo will use Instagram to connect with the consumer.
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